Metadata are provided to video generators using a syndication protocol, so that the video generators may produce interactive video content for television subscribers. Metadata relating to source media content are transformed in a computer process from a storage format into a syndication format. Relevant metadata to transform are chosen to reflect the type of interactivity desired by a television service provider and the demands of the video generation process. The transformed metadata are published according to a syndication protocol, so that another computer process that participates in the protocol may generate the interactive video content using the metadata, the source media content, and subscriber commands.