The present invention includes improvements for fishing lures. In some embodiments, a blade of a fishing lure includes a louvered hole. The louvered hole increases the blade turning action as water moves through the hole making the lure more enticing to fish resulting in more bites/strikes. The size, shape, type, color, texture and other characteristics of the blade and the overall lure are all changeable. In a second embodiment, a lure includes one or more elongated tails. In some embodiments, the elongated tails float, spin, slow down the lure and/or generate an appearance similar to a living creature. Again, the other characteristics of the lure with elongated tails are all changeable.