A motion simulator theater equipped with a passenger carrying apparatus. Passengers move into a boarding space where they board the passenger carrying apparatus, while the passenger carrying apparatus is in a first or boarding position. The theater may be designed so that when in the boarding space, the passengers see no indication that they are in a motion simulation theater. After the passengers have boarded, the carrying apparatus is moved into a second or viewing position, where passengers view 2D or 3D visual images displayed on a screen. This movement may be achieved by lifting or lowering the passenger carrying apparatus from cables or chains attached to a lifting system near the top of the theater. In this design, the movement is substantially vertical. The passenger carrying apparatus typically has multiple rows of seats, which may tilt front to back.