An armband that holds an electronic device is presented. The armband includes a pouch which includes a window and an opening configured to allow an electronic device to be inserted into the pouch. The armband also includes an arm strap wherein the proximate end of the arm strap is coupled to the pouch, and wherein the arm strap includes: holes arranged in a specified pattern; loop cells at specified locations along the length of the arm strap; and a hook cell located at a distal end of the arm strap. The armband further includes a ring coupled to the pouch configured to allow the distal end of the arm strap to be passed through the ring and pulled toward the proximate end of the arm strap so that the hook cell can be coupled to one or more loop cells.