There are provided an inkjet printing apparatus and an inkjet printing method, whereby, the temperature of a print head is controlled and the ejection volume of ink to be ejected is stabilized to print a high-quality image, even at a high printing duty. Based on print data, an ejection number of ink to be ejected into a unit printing area is counted. The print head is heated to a target temperature that is raised in consonance with an increase in the count value.