In one embodiment, an ultrasonic diagnostic apparatus includes an image creating unit, an image-creation control unit and a display control unit. The image creating unit creates an ultrasound image from data created by adding a reflected wave signal of an ultrasound wave transmitted to an imaging target portion of a subject by using a reception delay time calculated from a set sound velocity set as a sound velocity in the imaging target portion. The image-creation control unit switches a set sound velocity set at a present moment in a variable range, and controls the image creating unit so as to create a plurality of ultrasound images each using a reception delay time corresponding to each of the set sound velocities to be switched. The display control unit controls display such that the ultrasound images created are displayed on a certain display unit.