An information presentation apparatus includes an action determination section to execute a determination as to whether a driver becomes aware of an attention-seeking display sign or an alarm display sign, and an information presentation control circuit to cause a display device to perform a display changeover to change a display mode of an attention-seeking display sign or alarm display sign into an attenuation display mode based on an affirmative result from the determination by the action determination section. Herein, the action determination section executes the above determination based on reference information such as driver action confirmation information or vehicle information, which is a signal generated by a switch manipulation or a driving operation of the driver when noticing the attention-seeking display sign or alarm display sign displayed in the display device.