A projector includes a storage section that stores character string data that indicates a character string in at least one language and arrangement designation data that indicates whether the character string in the at least one language is displayed in a left-to-right direction or a right-to-left direction, a determination section that determines arrangement of the character string based on the arrangement designation data, and an image generation section that generates an (OSD) image that shows the character string in the left-to-right direction or the right-to-left direction based on the character string data and the arrangement of the character string determined by the determination section, when the image generation section generates a special image that shows a special character string including at least one of alphanumeric characters and symbols as part of the OSD image, the image generation section generates the special image that displays the special character string in the left-to-right direction.