Media for receiving a printed image during sublimation or heat activated ink printing, and for transferring the image to a final substrate during subsequent heat transfer and activation, and a process of using the media. The media comprises a fibrous sheeting material, which can curve and conform to a three dimensional object to be imaged during the transfer printing process. A thin metal or metalized layer is to be applied onto the fabric/textile sheet shielding the fibrous structure, creating a reflective surface with excellent release properties. This reflective surface allows minimal dye penetration and excellent heat conductivity during heat transfer.