A method of defining a sales promotion for a plurality of products includes determining a group of sales promotion sites to be included in the sales promotion from a plurality of sites using a computerized system, wherein the plurality of sites have been previously organized according to a predetermined grouping structure, and wherein the group of sales promotion sites is independent of the predetermined grouping structure. The method also includes determining a list of products associated with the group of sales promotion sites, and determining the products to be included in the sales promotion from the list of products associated with the group of sales promotion sites.