A content display device for displaying content items on a screen includes: an operation instruction receiving section (70d) for receiving, from a user, a switching instruction to switch the content items; a content list analyzing and choosing section (40) for, based on an order prescribed in a content list, choosing a content item that is displayed on the screen, in accordance with the switching instruction received by the operation instruction receiving section (70d); and a content acquisition and display section for causing the content item chosen by the content choosing section (40) to be displayed on the screen. This provides a content display device whose operationality has been improved by comprehensively optimizing a user's content browsing operation from the viewpoint of regarding, as a series of operations, access to the URL of a desired content item and an operation for controlling the display range of a displayed content item.