Methods and apparatus, including computer program products, are provided for selecting a processor, such as a hardware provider, for executing a virtual appliance. In one aspect, there is provided a computer-implemented method. The method may include receiving information representative of whether one or more processors are capable of executing at least one of a plurality of virtual appliances. The received information may further including one or more costs to execute the at least one virtual appliance at one of the processors. One of the processors may be selected based on the received information. The selection enables the processor to execute the at least one virtual appliance. Related apparatus, systems, methods, and articles are also described.