There is provided an illumination setting support apparatus that enables a user to easily set an optimal lighting pattern while visually checking. A schematic diagram of the illumination unit is displayed in the setting screen, so that clicking on a desired area inside this schematic diagram allows the arbitrary area to be selected from eight areas in the circumferential row of the “outermost circumference” of the external illumination unit. Lighting pattern information is transmitted to a bar code reader and is transferred to the external illumination unit. Imaging is performed while executing illumination control in accordance with the lighting pattern to thereby immediately display a live image on a PC.