The present disclosure concerns a bar code reader 10 that can both interpret bar codes and determine a feature of a target object 230 not having a bar code affixed thereto. The bar code reader includes a housing including one or more transparent windows H, V and defining a housing interior region. As a target object is swiped or presented in relation to the transparent windows an image of the target object is captured. A camera C1-C6 has an image capture sensor array positioned within the housing interior region for capturing an image of a bar code within a camera field of view. An image processing system has a processor for decoding a bar code carried by the target object. If the target object has no bar code, the image processing system determines a feature such as a dimension of the target object from images captured by the imaging system.