A gaming machine for playing an episodic wagering game includes a game display and a controller. The game display is operable to display a randomly selected outcome of an episodic wagering game in response to receiving a wager from a player. The display further displays creative material content in one or more episodes of the episodic wagering game. The controller is in communication with the game display and is programmable to provide an award based on the randomly selected outcome and, in response to collecting a predetermined number of game items in one or more of the game episodes, cause the display of new creative material content of the wagering game without affecting the expected value of the episodic wagering game.