A spark plug which exhibits high dielectric strength at high temperature and which is unlikely to be deteriorated in dielectric strength is provided. The spark plug includes a center electrode, an insulator, and a metallic shell. The insulator includes an alumina-based sintered body which contains a silicon component, a Group II element component, and a rare earth element component. The alumina-based sintered body is composed of a glass phase and an alumina crystal phase as observed through X-ray diffraction analysis. When the grain boundary phase of the alumina-based sintered body is observed under a transmission electron microscope, and the weight ratio between an alkali metal component and the rare earth element component as reduced to oxides thereof [alkali metal/rare earth element] is calculated at 30 circular spots, each having a diameter of 0.3 nm, selected arbitrarily in a field of observation, the average of the weight ratios of the 30 spots falls within a range of 0.01 to 1.0.