The present disclosure provides a technique for controlling the presentation of content in a venue to provide an optimal presentation, as well as one or more standard and or user defined presentations. The present disclosure includes optimal setup data along with content to permit devices operating according to the present disclosure to decode the setup data and configure themselves to provide an optimal presentation of the content. A content presentation optimizer according to the present disclosure provides the necessary mechanism for any compliant device to understand a basic set of control commands, so that any one device within a connected network of compliant devices can initiate these control commands toward a destination device.