A method for providing a click-to-call service includes receiving multimedia content, and acquiring a recipient's phone number from the multimedia content; generating a bridge call request message including the acquired recipient's phone number; and sending the bridge call request message to a telephony server device that forwards the bridge call request message to a bridge call provision device that provides a call connection so that the call connection is performed between a recipient's phone device corresponding to the recipient's phone number and a sender's phone device.