An audio system for a vehicle has at least one source of audio signals. A respective directional loudspeaker array is mounted at each seat position and coupled to the at least one source. The at least one source includes a microphone that detects speech from an occupant of the first seat position. Processing circuitry receives signals from the microphone that correspond to the detect speech and drives each second respective loudspeaker array at the other seat positions to radiate acoustic energy corresponding to the detected speech. The processing circuitry processes magnitude and phase of the signals from the microphone to each second directional loudspeaker array so that each second directional loudspeaker array directionally radiates first acoustic energy to the seat position at which the second directional loudspeaker array is located and so that second acoustic energy radiated from the second directional array to the first seat position is less than the first acoustic energy according to a predetermined criteria.