Apparatuses, methods, and computer program products for receiving recording or other commands are provided. In operation, a command is received during the display of a commercial for a media program, the media program and a date and time for the media program are identified, and the command is executed based on the date and time. The command may be to record the program or send a reminder to the display regarding the media program. A viewer is allowed to send the command during the commercial without requiring the user to go to a second screen, such as a recording screen, or to enter additional commands. The date and time of the media program may be identified through metadata associated with the commercial or through the review of an interactive programming guide.