A content delivery system for a mobile device includes sending a program rating message to a first registered customer to query whether the first registered customer desires to rate content. The system delivers a program share message to the first registered customer to query whether the first registered customer desires to share the content. The system provides a list of friends to the first registered customer, whereupon the first registered customer selects a second registered customer from the list. The system delivers content to the second registered customer, providing an incentive to the first registered customer.