Systems, methods, and apparatus for neuro-robotic tracking point selection are disclosed. A described example method to control a robot arm includes presenting one or more potential trackable features of a target object, emphasizing at least one of the potential trackable features, determining a selection of one of the emphasized features as a tracking point by monitoring a first mental response to emphasizing the feature, and effectuating an end goal via a robot by tracking the selected feature and effectuating a position based on the selected feature.