A ticketing management system and computer implemented method for managing ticket requests is provided including a request management system, configured to receive ticket requests and allocate tickets to purchasers, a back-end office ticketing system, configured to record ticket requests and a fulfillment center configured to receive the ticket requests from the back-end office ticketing system and deliver the tickets to the purchasers. The request management system includes a shopping module. The shopping module is configured to receive at least one primary request for an event and storing the primary request, receive at least one alternate request for an event and storing the alternative request and allocate events to a user based on the primary request and alternative request selections.