In embodiments of the present invention improved capabilities are described for a computer program product embodied in a computer readable medium that, when executing on one or more computers, helps target responses returned to a user through the use of a computer facility by performing the steps of (1) providing a user preference learning API to a third-party website to determine preferences of a user as related to a market of a third-party, wherein the preference learning API is executing as an extension of the computer facility; (2) receiving third-party information related to the market of the third-party; (3) collecting the preferences of the user and storing them as a user preference profile; (4) receiving a query from the user at the third-party website; and (5) using in the user preference learning API the third-party information related to the market of the third-party and the preferences of the user as stored in the user preference profile to provide a response back to the user that relates to the query from the user.