Methods, systems, apparatus, and machine-readable media for matching a question with an expert are provided herein. Information regarding a plurality of experts may be received. The received information may be analyzed and processed and an expertise cloud may be generated for each expert of the plurality of experts using the received information and results of the analysis and processing. In some cases feedback regarding an expert may be received and associated with the expert. Also disclosed herein is a system, method, apparatus, and machine-readable media for matching an expert with a requested area of expertise.