Methods, systems, and computer program products are provided for mapping keywords to geographic features. One example method includes identifying location keywords for each of a multitude of granular locations, determining a feature size for grouping granular locations over an area of interest, determining geo data for one or more features, locating all granular locations which are associated with a given feature using the geo data and forming a set of granular locations per feature, aggregating the location keywords for each granular location in a set forming a keyword mapping for the given feature, receiving an indication of a geographic location that is proximate to a user or is of interest to the user, determining a geographic feature associated with the geographic location, and targeting content for delivery to the user based at least in part on the keyword mapping.