An image searching apparatus has a search target decision unit which decides a search target image out of images stored in an image storing unit; a search content selection unit which obtains a search condition to indicate search content specified by a user operation; a search execution unit which executes content search processing for the search target image using the search condition; and a search result display control unit which displays the search result. If a bracketed image group is included in the image storing unit, the search target decision unit sets a representative image selected from the image group to a search target image, and excludes images other than the representative image in the image group from search targets.