A method and system for dynamic advertisement of presence information using SIP is disclosed. In one embodiment, a method for dynamic advertisement of presence information includes initiation of the presence invitation message by presence inviter which can be of XML format, distribution of presence invitation message by presence invitation distributor from presence inviter to presence invitee and acceptance of the presence invitation message by presence invitee including subscribing as per the invitation, which provides information to the presence invitees about newly available parts of presence information, through SIP REFER or SIP MESSAGE methods. In another embodiment of the present invention includes a method for sending the presence invitation message directly to a single presence invitee. In yet another embodiment of the present invention includes a method for sending the presence invitation message to multiple presence invitees in a URI-list through RLS and XDMS.