A request to retrieve data from a client device is intercepted by a video detector. The video detector determines if the request is for retrieving a video file. If the request is for a video file, and the video file is deemed to be transcoded to be displayed on the client device, the video detector forwards the request to a video optimizer along with encoding parameters. Encoding parameters are selected by the video detector based on properties of the client device, networks accessible by the client device, conditions of those networks, properties of the requested video and the type of video requested. The encoding parameters also include a file format type to which the requested video is to be transcoded.