Disclosed are systems and methods for redirecting a request for a non-canonical web page. In one embodiment, a method includes receiving a request, from a client, for an alias Uniform Resource Locator (“URL”) at a web server, where an address for the alias URL is different than an address for a canonical URL, where the alias URL and the canonical URL are associated with the same web resources. The method further includes sending a redirect to the client to request the canonical URL, and sending one or more instructions to the client to request the canonical URL for a subsequent request for the alias URL.