A system and method for receiving first information from a primary individual and establishing the primary individual as a first trusted user using the first information. Second information is then received from an interested subscriber, the second information including information relating the interested subscriber to the primary individual and establishing the interested subscriber as a second trusted user using the second information. A triggering event is received from the primary individual, where the triggering event includes third information verifying the primary individual as the first trusted user. An indication is provided to the interested subscriber based on the triggering event.