An active matrix display device is provided and includes a plurality of pixels arranged in a matrix and a backlight source disposed at the backside of the matrix which emits light to the matrix. Each pixel includes a liquid crystal (LC) element, a driving controlling switch, and a storage capacitor. The driving controlling switch controls the driving of the LC element. The storage capacitor stores image data provided to the LC element through the driving controlling switch. The display device further includes a luminance detector and a voltage supplier. The luminance detector detects luminance of the backlight source. According to the detected luminance, the voltage supplier, in a sustain period of the image data, provides a predetermined voltage to a node of the storage capacitor which is opposite to a node of the storage capacitor coupled to the LC element.