This image display apparatus includes a display unit 5 that displays at least an image, an operation input unit 3 that is divided into a plurality of areas, predetermined operations being assigned to the respective areas, and a control unit 1 that displays an operation manual screen 101 on the display unit 5 for a predetermined time when a full-screen display process starts, that presents content of the operations assigned to the respective areas 101a to 101c of the operation input unit 3 by the screen 101, and that performs control to perform, when one of the areas is pressed, the operation assigned to the area.