A bookmark communicates precisely the location within an asset where a video clip referenced by the bookmark can be found as well as the start and stop times of the video clip. A subscriber watches a program on a video device or other platform. When the subscriber decides to create a bookmark, the subscriber pauses the program. A bookmark interface is initiated, wherein the subscriber creates a bookmark references a video clip of the program. The first subscriber then selects at least one other subscriber to send the bookmark to. A second subscriber receives the bookmark. The receipt of the bookmark activates a bookmark interface that is displayed on the video device of the second subscriber. The second subscriber initiates an action associated with the bookmark, which may include selecting to watch the video clip associated with the bookmark.