Invention Grant
- Patent Title: Systems and methods for facilitating customer acquisition by businesses
- Patent Title (中): 促进企业客户获取的系统和方法
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Application No.: US13072678Application Date: 2011-03-26
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Publication No.: US08489450B2Publication Date: 2013-07-16
- Inventor: Shwetav Agarwal
- Applicant: Shwetav Agarwal
- Applicant Address: IN Kolkata
- Assignee: RS-Software, Inc.
- Current Assignee: RS-Software, Inc.
- Current Assignee Address: IN Kolkata
- Agency: Tran & Associates
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
Systems and methods are disclosed for facilitating acquisition of customers for merchants through targeted offers to prospective customers; improving the precision of targeting by Prospect Profiling and Intent Prediction. In certain embodiments, the system supports monetizing sources of data which contribute to Prospect Profiling and Intent Prediction, such as purchase history, third-party SNP data. In other embodiments, a “Customer acquisition fee” serves as the underlying business model for the Service Provider of the Platform. The system provides cost-effective marketing where merchants pay only after conversion of prospect to customer. Customers get higher savings through Opportunity Auctioning amongst merchants with the value of Discount offer as part of Bid.
Public/Granted literature
- US20120245990A1 SYSTEMS AND METHODS FOR FACILITATING CUSTOMER ACQUISITION BY BUSINESSES Public/Granted day:2012-09-27
Information query