Improved techniques and systems to facilitate use of credit to acquire digital media assets from a network-based media server are disclosed. A user can acquire credit in a variety of different ways including, for example, through redeeming a credit invitation. Once a user has available credit by whatever means, the user can acquire one or more digital media assets from the network-based media server using his/her available credit. In one embodiment, the credit is provided as item credits, whereby each item credit can be used to acquire a selected digital media asset. However, not all of the digital media assets available from the network-based media server are permitted to be acquired using item credits. The country of origin of the user and/or the type of media asset can influence the digital media assets that can be acquired using item credits.