Technologies are described herein for presenting resale opportunities to purchasers of resalable items. An identifier of a resalable item is received. A number of resale estimates are determined for the item and presented to the purchaser of the item, and the purchaser indicates whether or not he or she intends to resale the item at a future date. Upon receiving an indication that the purchaser intends to resale the item, a resale prospect is stored containing the identifier of the item, an identifier of the purchaser, the date for resale of the item, the resale estimates, and the like. The purchaser may then be presented with at least one reminder regarding the resale of the item on or near the date for resale. The reminder may further include the resale estimates and a facility allowing the purchaser to quickly and easily initiate resale of the item.