Invention Grant
- Patent Title: Method and apparatus for neuropsychological modeling of human experience and purchasing behavior
- Patent Title (中): 人体经验和购买行为神经心理建模的方法和装置
-
Application No.: US13278789Application Date: 2011-10-21
-
Publication No.: US08489527B2Publication Date: 2013-07-16
- Inventor: Bart van Coppenolle , Philip W. J. Vandormael
- Applicant: Bart van Coppenolle , Philip W. J. Vandormael
- Applicant Address: BE Leuven
- Assignee: Holybrain BVBA
- Current Assignee: Holybrain BVBA
- Current Assignee Address: BE Leuven
- Agency: Burns & Levinson LLP
- Agent Bruce D. Jobse, Esq.
- Main IPC: G06E1/00
- IPC: G06E1/00 ; G06E3/00 ; G06F15/18 ; G06G7/00

Abstract:
A system for accurately modeling of buyer/purchaser psychology and ranking of content objects within a channel for user initiated browsing and presentation contains a neuropsychological modeling engine, a ranking application, and a behavior modeler which communicate with each other and a presentation system over communication networks. The neuropsychological modeling engine utilizes metafiles associated with content objects, a purchaser/viewer model and a channel model to derive a value ψ representing an individual's mood and a value m representing an individual's motivational strength to select a content object. If the value ψ is within an acceptable predetermined range, the value m is used to determine a ranking for the content object relative to other content objects associated with the channel model. Also disclosed are a system and technique for simultaneously presenting multiple, s content object data streams on the user interface in a manner which encourages multidimensional browsing using traditional navigation commands.
Public/Granted literature
- US20120101966A1 METHOD AND APPARATUS FOR NEUROPSYCHOLOGICAL MODELING OF HUMAN EXPERIENCE AND PURCHASING BEHAVIOR Public/Granted day:2012-04-26
Information query