An approach is provided for increasing content relevancy to user search queries by segmenting and summarizing media content. A probabilistic tag application segments a first media content item into at least a first segment and a second segment, associates a first keyword with the first segment, and assigns to the first keyword a first probability value indicating relevance of the first keyword to the first segment. Thereafter, the probabilistic tag application includes the first segment in a search result, in response to a search query including the first keyword.