An apparatus, method, computer readable medium, and system are provided for associating content with a conference. A viewer of content may elect to partake in a conference and may select one or more options associated with the conference. The viewer may be authenticated and billed based on the viewer's participation in the conference. The viewer may be assigned to a conference group based on a location of the viewer and/or the viewer's selections of conference options. A lookup may be performed to determine conference parameters, comprising one or more of a terminal identifier associated with the viewer, a conference code identifier and a participant code. A conference setup message may be transmitted to one or more of a switch and a customer premise equipment device (CPE) based on the conference parameters.