A method and system for automatic ESB deployment at the level of individual services is described. One method deploys a first instance of an enterprise service bus (ESB) including multiple services. An ESB load balancer tracks the performance of the first ESB instance and determines a first service falls below a threshold. The ESB load balancer deploys a second ESB instance including a first duplicate service for the first service and a second duplicate service for a second service of the first ESB instance. The ESB load balancer determines that the first service falls below the threshold a second time and deploys a third ESB instance including a third duplicate service for the first service and a fourth duplicate service for a third service of the first ESB instance without user intervention.