Various methods, systems and apparatus for displaying alternate content in a digital mapping system, are disclosed. One such method may include detecting a change in a zoom level of an electronic map displaying geographic content (e.g. tile-based digital map, satellite image, etc.) on a computing device (e,g. desktop/laptop, smart phone, etc, running Windows®, Linux®, Mac OS®, iOS®. Android®, etc.); determining a predetermined (eg. maximum) zoom level has been reached; retrieving alternate content, and displaying the alternate content in addition to, or in place of, some-or-all of the geographic content. The method may further include detecting a zoom-out command while the alternate content is being displayed, and in response, restoring the display of the geographic content (e.g. at the maximum zoom level and/or last state of the geographic content display prior to displaying the alternate content.) Alternate content may be associated with any portion of geographic content displayed (e.g. the portion of the geographic content visible at the maximum zoom level) and may be selected via various algorithms and be manipulate-able via map display application controls.