An approach is presented for performing a multi-role communication using a Radio Frequency (RF) memory tag. The control manager receives a content request, at a memory tag, from a first device according to a first access policy. Further, the control manager determines one or more sources of content data responsive to the content request. Then, the control manager provides access from the one or more sources to the memory tag according to a second access policy. The access facilitates transmission of the content data to the first device according to a third access policy.