The invention relates to a method for rolling strip-shaped rolling stock, in particular metal strip. This method is characterized substantially by the following procedure: the metal strip A exiting the pickling line passes through the two roll stands (3, 4) of the reversing roll stand, wherein the start of a subsequent metal strip B has already been welded to the strip end of the metal strip A before entering the pickling line (5), said start of the metal strip B is then rolled as well, specifically over a length corresponding to the wind-on length until tension is built up on the reel and likewise rims on the reversing reel (1), during the subsequent reversing the metal strip B is separated from the metal strip A such that the already rolled start of the metal strip B remains on the still unrolled remaining metal strip B, then the complete metal strip A is reverse-rolled.