According to the present invention, a method for determining coercivity of a coercivity distribution magnet, whereby coercivity of each portion in the coercivity distribution magnet can be determined with good accuracy without, for example, cutting the coercivity distribution magnet into pieces and thus quality assurance can be achieved with good accuracy, is provided.The coercivity determination method of the present invention comprises the following steps: a step of dividing a plane of a coercivity distribution magnet into a plurality of virtual plane segmented regions, placing the coercivity distribution magnet in a demagnetization-field-applying device, providing detectors for the plane segmented regions, and creating a demagnetization loss curve for each plane segmented region; a step of determining the minimum coercivity and the mean coercivity; a step of creating a coercivity distribution graph based on three hypotheses; and a step of determining the coercivity at an arbitrary position on the plane of the coercivity distribution magnet with the use of the coercivity distribution graph based on which the coercivity for each plane segmented region is determined.