A reflection type display apparatus includes a light modulating layer having a first electrode having a light transmitting property on which an electroplating can be deposited, a second electrode disposed, in opposition to the first electrode, on a reflecting plate for reflecting light of a certain wavelength band, and an electrolytic solution containing a metal ion arranged in contact with the first and second electrodes. According to a density of current at an interface between the first electrode and the electrolytic solution, the light modulating layer controls a light transmitting ratio and a reflection ratio of the electroplating. In addition, a control unit sets a direction and the density of the current for depositing the electroplating of several colors.