Digital cinema exhibition facilities make use of a show play list (SPL) specifying a time sequence of the events to occur during the presentation of digital cinema content. One or more cues in the show play list trigger certain activities, such as displacing the screen curtain and dimming the house lights. To achieve an aesthetic, showman-like presentation, the cues in the show play undergo re-cuing. For each cue, a determination is made automatically of the prefire interval, that is, the interval by which the cue should be advanced. The execution the cue to trigger a corresponding activity is advanced by the automatically determined pre-fire interval.