A system including a billboard that may comprise a common memory space allocated amongst at least two devices. Service nodes created on the billboard may represent services offered by the at least two devices. Service nodes may interact with each other on the billboard in order to perform inquiries for required services. For example, an application residing in the at least two devices may access the billboard in order to locate service nodes pertaining to a desired service. Information available from service nodes may include service property and usable transport information. A direction connection may then be made between the application and the service after a service node is selected.