A method comprising receiving, at a call-processing switch, a call from a calling entity in which the calling entity is a natural person and a telecommunications terminal, and, wherein the call received at the call-processing switch comprises (i) the identity of the caller telecommunications terminal, (ii) the identity of the caller, and (iii) the geo-location of the calling entity. Upon receiving the call, the call-processing switch identifies (i) global contextual information, (ii) contextual information at the calling entity, and (iii) contextual information at the call-processing switch, wherein the temporal order and the hierarchical order of menu items in a menu are reconfigured for presentation to the calling entity based on (i) the identity of the caller telecommunications terminal, (ii) the identity of the caller, (iii) the geo-location of the calling entity, (iv) global contextual information, (v) contextual information at the calling entity, and (vi) contextual information at the call-processing switch.