A content-aware image retargeting technique uses an “importance filtering” technique to preserve important information in the resizing of an image. The image saliency is first filtered, guided by the image itself to achieve a structure-consistent importance map. The pixel importance is then used as the key constraint in computing the gradient map of pixel shifts from the original resolution to the target resolution. Finally the shift gradient is integrated across the image by a weighted filtering process to construct a smooth pixel shift-map and render the target image. The weight is again controlled by the pixel importance. The two filtering processes enforce the maintaining of structural consistency while preserving the important contents in the target image. The simple nature of the present filter operations allow for real-time applications and easy extension to video retargeting, as the structural constraints from the original image naturally convey the temporal coherence between frames.